“The family has long been a haven in a heartless world, the one place immune to market forces and economic calculations, where the personal, the private, and the emotional hold sway. Yet, that is no longer the case: everything that was once part of private life–love, friendship, child rearing–is being transformed into packaged expertise to be sold back to confused, harried Americans.
[There is an] incursion of the market into every stage of intimate life. From dating services that train you to be the CEO of your love life to wedding planners who create a couple’s ‘personal narrative’; from nameologists (who help you name your child) to wantologists (who help you name your goals); from commercial surrogate farms in India to hired mourners who will scatter your loved one’s ashes in the ocean of your choice…the most intuitive and emotional human acts have become work for hire.“
– Christopher Lasch